Monday, December 14, 2009

Beyond the Talking Head

Why are media skills important for every level of your organization? That's what member of the Fort Worth PRSA Non-Profit SIG wanted to know when they invited the On The Spot Presentation Training team to speak at a meeting recently.

Traditional media training focuses on key spokespersons within an organization, ensuring that they are prepared and on message for media opportunities. But in today's hyper-communicating world, everyone is a journalist and everyone in your organization has the opportunity tell your story.

The presentation talked about incorporating the same tips and techniques of traditional media training into a messaging program and offered how to guide employees, board members, volunteers and others who have ongoing contact with key audiences.