Nonprofits: Who loves you?

Within the ranks of every organization is a potential “army of advocates” – employees, donors and supporters who are "true believers." They understand what makes you great, and they often have a vested interest in your organization's success. Identifying these individuals to tell your story is the first step in creating a powerful way to deliver tactical, ground-level public relations support for any organization.


In the nonprofit world, the list starts with board members, volunteers and existing clients. They're probably already talking about you. The key is to help them do it more effectively. You may have to develop messaging, and provide training and incentives, but the end result is a potentially powerful resource that you can tap into for any communication effort.

Whether you're announcing a capital campaign, offering a new program or simply trying to raise your organization's profile in the community, the ones who love you most will be ready to spread that love in a way that enhances your organization's reputation.

Beyond the Talking Head

Why are media skills important for every level of your organization? That's what member of the Fort Worth PRSA Non-Profit SIG wanted to know when they invited the On The Spot Presentation Training team to speak at a meeting recently.

Traditional media training focuses on key spokespersons within an organization, ensuring that they are prepared and on message for media opportunities. But in today's hyper-communicating world, everyone is a journalist and everyone in your organization has the opportunity tell your story.

The presentation talked about incorporating the same tips and techniques of traditional media training into a messaging program and offered how to guide employees, board members, volunteers and others who have ongoing contact with key audiences.